nonprofit organization or charity doing fundraising
not, this is something that you should be looking
There are many types of online
fundraising methods. A new and innovative way is by building a
lens on the Squidoo.com website.
What exactly is a Squidoo
A lens is simply a
webpage on Squidoo.com that is built to serve as a guide on a
specific topic. The page contains
relevant information about the topic and links to other places
on the internet where more information can be found.
Squidoo is similar to a
search engine, such as Google, but,
according to Godin, it acts as an intermediary to search
engines by giving people the "big picture" view on a given
topic. When people perform a search for information on Squidoo
the result is a lens on the topic instead of a list of links
that you would get with a Google search. Squidoo is also
similar to MySpace; however, Godin calls Squidoo "social
databasing" as opposed to "social networking."
Most internet marketers
are aware of Squidoo.com and many are
creating lenses on Squidoo as a way of building links and
bringing visitors to their websites.
However, one of the original purposes of Squidoo,
according to founder Seth Godin, was to provide a way for
charities and nonprofit organizations to spread awareness of
their cause and raise money, on the internet.
How can nonprofit
organizations and charities benefit from
Anyone can build a
Squidoo lens, for free, on any topic they
are knowledgeable or passionate about. "Everyone is an expert"
says Godin. At time of this writing there are over 70,000
lenses written by Squidoo lensmasters, as they are called.
Nonprofit organizations and charities may build a
lens and provide information about their cause or mission. The
lens can contain links to the charity's website, logos, RSS
feeds, just about anything relevant to the topic or
organization can be included in the lens.
Each lens automatically
has Google advertisements placed on it.
Every lens gets a share of the royalties earned from the Google
ads. Another way to earn money is to sell items as an affiliate
of Amazon, eBay, or Cafe Press. For example, if your
organization creates t-shirts on Café Press, you can feature
them on your Squidoo lens and earn money from the sales.
In addition to creating
a lens, nonprofit organizations may
register and be added to the Squidoo database of charities.
Once your organization is registered, other lensmasters can
then choose to donate their earnings to your account, thereby
adding another way for your organization to raise money. Almost
one-half of the lensmasters donate their royalties to the
registered charities. As of this writing, there are less than
one hundred charities registered, so this is a good time get
your charity involved.
Ask your supporters to create
a lens instead of asking for money.
There is no limit to
the number of lenses that can be built on a
topic. As a way of raising awareness and
increasing involvement in your cause, ask your supporters to
visit your lens and then build one of their own. Do this
instead of asking for monetary donations and see what your
results are. With a network of lenses, each earning a couple of
dollars a day, your organization could be earning a nice sum of
money every month.
It is not difficult to
build a lens on Squidoo. You do not need
any programming skills and there is plenty of information on
the site to help you get started. If you are wondering how the
name Squidoo came to be, it is because squid have large eyes,
and it is a current trend that successful tech companies have
names with "oo" in them. Think Yahoo and Google.
If you are a member of
a nonprofit organization or charity, you should visit the
Squidoo.com website and see what other
nonprofits are doing with their lenses. Take advantage of this
opportunity to establish an online fundraising campaign for
your nonprofit organization.