Fundraising Throughout the
All Year Long
Fundraising for nonprofit
groups is not a single event that takes
place each time your organization has a need for money. In
order to be successful, fundraising has to take place all the
time. Most nonprofit organizations have a person in charge of
all the fundraising. This person may be a Vice President on the
Board of Directors. This person would then be in charge of the
teams that run the individual fundraisers.
Most nonprofit organizations
employ more than one method of fundraising and have several
fundraisers throughout the year. Experts in
fundraising advise doing just a couple of fundraisers and doing
them well. This is a good idea in order to avoid fundraiser
"burn out." Not only do volunteers tire of fundraising, donors
also become tired of being continually asked to contribute.
Having several methods of fundraising is also a good idea
because your volunteers and donors will want to be involved in
one type of fundraiser and may not not be interested in
another. For example, some folks may think a walk-a-thon is a
lot of fun and will want to participate in that. Other folks
may prefer a craft sale.
For a small organization four fundraisers a year may be all you
can handle. Try a mix of two
special event plus two product sales. You may
be able to earn as much as $10,000 a year if they are well run
and well attended.
Recommends: See the section
on Online Fundraising
Opportunities. Set in place online
fundraising options for your supporters for year-round